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Spam, Security Concerns Top Online Shopping Barriers
55% of online consumers who have shopped in the past 90 days say that when making a digital purchase of under $25 they are concerned that the site will start sending them junk e-mail, closely followed...
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Satisfaction Gap Between Credit Unions and Banks Widens
The customer satisfaction gap between credit unions and banks has significantly widened in 2011, according to the American Customer Satisfaction Index (ACSI). The index for credit unions in December...
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Consumers Want Better Product Info, Search From Online Retailers
The leading improvements US and Canadian consumers want from online shopping sites are more detailed and visual product information (37%), better search (29%), and easier access to a customer service...
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Yahoo, Hulu Buck Trend, Gain Video Viewers
Yahoo and Hulu reported the only month-over-month unique viewer performance gains among the top 10 US online video properties in November 2011, according to comScore VideoMetrix data. Yahoo reported...
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1 in 3 Consumers Would Never Purchase Products Via Facebook
34% of American and Canadian consumers say they would never purchase products via a retailer’s Facebook page, compared to 19% who said they would (9%) or already have (10%) done so, according to [pdf]...
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Interactive In-Stream Video Ads Growing
Interactive in-stream video ads accounted for 61% of video ads served on the AdoTube Network in Q3 2011, representing a 13% rise from 54% in Q2, according to the “AdoTube Format Index Q3 2011.” Data...
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Holiday Shoppers Procrastinating, Using Coupons
21% of shoppers had completed 10% or less of their holiday shopping as of December 4, compared to 16% at the same time last year, according to a December 2011 survey from Compete. Data from the survey...
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WiFi Dominates Mobile Carrier Mix, Up 11% M-O-M
All WiFi carriers combined took a 39% share of impressions on the Millennial Media mobile network, according to [download page] the November 2011 Millennial Media Mobile Mix. This represents 11% growth...
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Americans Increasingly Join Loyalty Programs, But Remain Cynical
74% of US consumers now participate in rewards programs, representing a 9% increase from 68% in 2009 and a 30% increase from 57% in 2007, according to [download page] a December 2011 report from...
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CTR Top Video Ad Success Metric
Click-through rate is the top method of measuring video ad success, cited by 39% of video advertisers in the US and Canada, ahead of actual product sales (38%) and visits to the brand website (35%),...
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